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Korean makeup tips for a radiant summer look

Summer means sun, heat, and long days—but the warm season brings with it special challenges for your makeup. Foundation, blush, and other products should look fresh, not weigh you down, and stay pu...

Top 10 koreanische Kosmetik Marken, die deine Skincare-Routine verändern

Koreanische Marken, die weltweit Trends setzen Die K-Beauty-Welt ist groß – und genau das macht sie so spannend. Zwischen traditionsreichen Marken, die seit Jahren Kultstatus haben, und jungen Labe...

Radiant skin with K-Beauty: The guide to optimal facial care

The search for the right facial care can be overwhelming—countless products, vague promises, and constantly changing trends. However, Korean cosmetics, or K-Beauty for short, clearly stands out wi...

Korean Cosmetics 2025: The Most Important Future Trends

Why K-Beauty will remain dominant in 2025 Korean cosmetics have long been a global phenomenon – and in 2025, new innovations, ingredients, and digital beauty experiences will once again shape the...

The ideal skincare routine for spring – with K-Beauty for radiant skin

With the changing seasons, so does your skin. As temperatures rise and the days get longer, your skin needs a care routine tailored to the special demands of spring. Korean cosmetics, known for the...

The perfect skincare routine – tips for every skin type

Why a customized skincare routine is crucial Every skin is unique. A well-thought-out skincare routine takes your skin's individual needs into account and helps you get the most out of your pro...

Retinol in K-Beauty: The key to smooth, youthful skin

What is retinol – and why is it so popular? Retinol is a derivative of vitamin A and is considered one of the most effective anti-aging ingredients in skin care. Its main benefits: Stimul...

Facial cleansing in K-Beauty: Your key to clear, healthy skin

Radiant skin always starts with a fundamental step: proper cleansing. Whether you're just getting started with skincare or you're already a pro, without a thorough yet gentle facial cleanser, every...

Start your day feeling fresh with Korean shower care

The perfect Korean shower routine for spring Spring is the season of renewal—and now's the perfect time to revitalize your skin and hair care routine. After the cold, dry winter months, your sk...

Korean hand care: How to keep your hands well-groomed all year round

Skin care is usually associated with facial routines – but our hands are often the first to reveal our true age. They are exposed to environmental influences every day, are washed frequently, and ...

Serum vs. Toner: A Guide to Korean Skincare

Toners and serums play a central role in Korean skincare. Both products complement each other, yet they perform different functions. While toners prepare the skin after cleansing, serums deliver co...

Men's skin in focus – The complete guide to Korean skin care

Skincare has changed dramatically in recent years: More and more men are discovering the benefits of a consistent routine. Korean skincare (K-Beauty), in particular, has established itself worldwid...

Esthetic House – Professional K-Beauty for Skin and Hair

About the ESTHETIC HOUSE brand ESTHETIC HOUSE is a renowned K-Beauty brand from South Korea specializing in professional hair and skin care. Since its founding, the brand has pursued the goal of...