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The perfect skincare routine – tips for every skin type

Why a customized skincare routine is crucial Every skin is unique. A well-thought-out skincare routine takes your skin's individual needs into account and helps you get the most out of your pro...

Retinol in K-Beauty: The key to smooth, youthful skin

What is retinol – and why is it so popular? Retinol is a derivative of vitamin A and is considered one of the most effective anti-aging ingredients in skin care. Its main benefits: Stimul...

Facial cleansing in K-Beauty: Your key to clear, healthy skin

Radiant skin always starts with a fundamental step: proper cleansing. Whether you're just getting started with skincare or you're already a pro, without a thorough yet gentle facial cleanser, every...

Korean Cosmetics 2025: The Most Important Future Trends

Why K-Beauty will remain dominant in 2025 Korean cosmetics have long been a global phenomenon – and in 2025, new innovations, ingredients, and digital beauty experiences will once again shape the...

Start your day feeling fresh with Korean shower care

The perfect Korean shower routine for spring Spring is the season of renewal—and now's the perfect time to revitalize your skin and hair care routine. After the cold, dry winter months, your sk...

Serum vs. Toner: A Guide to Korean Skincare

Toners and serums play a central role in Korean skincare. Both products complement each other, yet they perform different functions. While toners prepare the skin after cleansing, serums deliver co...

Korean hand care: How to keep your hands well-groomed all year round

Skin care is usually associated with facial routines – but our hands are often the first to reveal our true age. They are exposed to environmental influences every day, are washed frequently, and ...

Facial toner: Why Korean cosmetics are unthinkable without it

The underrated hero of Korean skincare Many people think of serums or creams first when it comes to skincare – but in Korean cosmetics, real skincare starts earlier: with toner. In the K-Beauty...

Manyo Factory: The power of fermented skincare from Korea

Pure, gentle, effective – that's how Manyo Factory works In the world of Korean cosmetics, Manyo Factory represents a clear alternative to overloaded skincare routines. The brand combines moder...

Men's skin in focus – The complete guide to Korean skin care

Skincare has changed dramatically in recent years: More and more men are discovering the benefits of a consistent routine. Korean skincare (K-Beauty), in particular, has established itself worldwid...

Esthetic House – Professional K-Beauty for Skin and Hair

About the ESTHETIC HOUSE brand ESTHETIC HOUSE is a renowned K-Beauty brand from South Korea specializing in professional hair and skin care. Since its founding, the brand has pursued the goal of...

Dr. Melaxin – K-Beauty Slow-Aging Skincare from Korea

Dr. Melaxin – Korean slow-aging skincare for demanding skin Dr. Melaxin is an innovative skincare brand from Brand 501, founded in South Korea in 2022. The name combines "medicine" and "vaccine,...