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Korean skincare while traveling: How to keep your routine perfect on the go

Well-cared-for skin doesn't know how to take a vacation—it needs attention on the go, too. Whether it's a weekend trip or a long-distance journey, with the right travel sizes of Korean skincare pr...

The ultimate guide to Korean makeup trends

Korean cosmetics have not only revolutionized skincare – K-Beauty is also setting new standards in makeup. Beauty fans worldwide swear by the combination of innovative textures, natural looks, and...

Discover the latest makeup trends: From K-Beauty to Global Styles

Makeup trends are constantly changing—from the catwalks in Paris to the beauty streets of Seoul. Today, it's no longer just about fashion; it's about expression, individuality, and new techniques t...

Top 10 Korean Cosmetics Bestsellers | Beauty of Joseon, COSRX & more

Korean Bestsellers: Why Germany Trusts K-Beauty Korean cosmetics are known for innovation, effectiveness, and skin-friendly formulations. In Germany, Beauty of Joseon, COSRX, Anua, and Missha ar...

The magic of Korean cosmetics – the secret of radiant skin

Korean cosmetics have long since evolved from a trend into an integral part of the global beauty world. Hardly any other skincare philosophy so skillfully combines tradition, high-tech formulations...

How Korean skincare helps with dry skin – moisture, barrier protection & glow

Why dry skin needs special care Dry skin often manifests itself as tightness, flaking, or a dull complexion. This is not only due to a lack of moisture, but also to a weakened skin barrier. Tho...

Serum vs. Toner: A Guide to Korean Skincare

Toners and serums play a central role in Korean skincare. Both products complement each other, yet they perform different functions. While toners prepare the skin after cleansing, serums deliver co...

Korean makeup like the stars: trends, products & beauty secrets

Whether K-pop idols or K-drama actresses, the flawless, fresh makeup looks of Korean stars delight the world over. The secret behind them: natural radiance, a youthful glow, and soft colors. In thi...

The Power of Rose: K-Beauty Skincare with Rose Masks for Radiant Skin

Roses don't just belong in the garden or in a bouquet—they've been an integral part of skincare for centuries. Rich in antioxidants, vitamins, and soothing properties, the rose is a true all-round...

ALLCHADA – Innovative K-Beauty with exosome technology for sensitive skin

About the ALLCHADA brand ALLCHADA is a dermatologically-informed K-Beauty brand from South Korea that combines cutting-edge skincare with medical expertise. Its focus is on exosome-based skincare...

Improve your daily shower care routine

A shower is more than just personal hygiene—it can be a brief retreat from everyday life. Korean shower routines, in particular, combine cleansing, skin health, and self-care. With the right produ...

Men's skin in focus – The complete guide to Korean skin care

Skincare has changed dramatically in recent years: More and more men are discovering the benefits of a consistent routine. Korean skincare (K-Beauty), in particular, has established itself worldwid...

What skin type am I? Here's how to find out

Proper skin care begins with a simple question: What is my skin type? Only by knowing your skin type can you choose products that truly work. Especially in Korean skin care—with its variety of seru...