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Rich care in K-Beauty: How active ingredients unfold their full power

What does “rich care” actually mean? While simple products often only provide superficial hydration, nutrient-rich masks and creams deliver a concentrated dose of active ingredients. They: ...

Carrot extract: The natural power element for radiant skin

Carrots are considered a superfood—not just on the plate, but also in skincare. Carrot extract has long held a firm place in Korean cosmetics: It supplies the skin with important vitamins, protects...

SKINFOOD: How the K-Beauty brand is rethinking skincare with food

SKINFOOD – when skincare works like nutrition While many K-beauty brands rely on high-tech formulas, SKINFOOD takes a completely different approach. Since its founding, the brand has pursued a ...

Discover the secrets of Korean shower care

A shower is much more than just a quick step in personal hygiene—in Korean beauty culture, it's considered a soothing ritual for skin and hair. With the right products, you can transform your daily...

How Korean skincare helps with dry skin – moisture, barrier protection & glow

Why dry skin needs special care Dry skin often manifests itself as tightness, flaking, or a dull complexion. This is not only due to a lack of moisture, but also to a weakened skin barrier. Tho...