Top 10 Korean cosmetic brands that will change your skincare routine
Korean brands that set global trends
The K-beauty world is vast – and that's precisely what makes it so exciting. Between established brands that have enjoyed cult status for years and up-and-coming labels that bring a breath of fresh air, there are countless favorites. To help you get started, we're introducing you to 10 Korean cosmetic brands you absolutely should know. Each brand brings its own unique philosophy – from minimalist formulas to innovative textures.
1. COSRX – minimalist & highly effective
COSRX has made a name for itself with clear, functional formulas. The brand focuses on the essentials and delivers products like the Advanced Snail 96 Mucin Essence, which is celebrated worldwide. Ideal for anyone seeking visible results without unnecessary additives.
2. Beauty of Joseon – Tradition meets Innovation
With products like Dynasty Cream and Relief Sun Sunscreen, Beauty of Joseon combines traditional herbal formulas with modern research. A brand that simultaneously nourishes, protects, and gives you radiant skin.
3. Innisfree – Nature of Jeju Island
The brand relies on natural ingredients from Jeju, an island known for its rich flora. The Green Tea Seed Line is particularly popular, providing intense hydration and soothing sensitive skin.
4. Missha – A classic with cult status
As one of the oldest K-Beauty brands, Missha is internationally established. The Time Revolution Essence and BB Creams are true bestsellers, known for their anti-aging properties and even skin tone.
5. Purito – Clean Beauty from Korea
Purito impresses with its sustainability and transparency. The brand is especially known for its gentle, skin-friendly sun protection products – a must-have for anyone who pays attention to ingredients.
6. Manyo Factory – Fermented Active Ingredients
Manyo is known for minimalist formulas with fermented ingredients. The Manyo Pure Cleansing Oil has achieved cult status and is a bestseller in the double-cleansing routine.
7. Holika Holika – playful & innovative
The brand combines striking design with effective formulations. Popular products include the Aloe 99% Soothing Gel and Cica creams, which soothe and moisturize.
8. Etude House – makeup meets skincare
Etude House is known for youthful, playful cosmetics. Cushion foundations and lip tints are among the classics that cleverly combine makeup and skincare.
9. TIRTIR – the shooting star among brands
TIRTIR has quickly secured a place in the international K-Beauty scene with its innovative textures. The Ceramic Milk Ampoule, in particular, is causing a stir and is a must-try for anyone wanting to test new trends.
10. Frudia – Skincare with fruit extracts
Frudia harnesses the power of fruits like grapes, citrus, and blueberries. Their products are rich in antioxidants and bring freshness and radiance to skincare.
Conclusion: A diversity that inspires
From minimalist classics to innovative newcomers – the top 10 Korean cosmetic brands show just how diverse K-beauty is. Each brand brings its own unique highlights that can enrich your skincare routine.
FAQ about Korean cosmetic brands
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Which Korean brand is best suited for beginners?
Innisfree and COSRX are ideal for beginners – the products are uncomplicated, effective and skin-friendly. -
Which brands are suitable for sensitive skin?
Purito, Mary & May and Holika Holika focus on gentle, soothing formulas with Cica or clean beauty concepts. -
Which brand is currently considered a trendsetter?
TIRTIR is a rising star in K-Beauty and impresses with innovative formulations that are quickly achieving cult status worldwide.
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